Egypt –Hosting Country
Egypt is located in the center of the Middle East, and is considered as the trading hub between the Middle East, Africa and the rest of the world, Geography, population, history, and diplomatic expertise give Egypt extensive political and economic influence in the Middle East. Cairo has been always the crossroad of Arab-African and international commerce and culture.
With more than 85 million inhabitants, Egypt’s population is the largest in the Arab world, and is generally young, with 35% below age 14 and just 4% older than 65. Thanks to the growing population; the country has one of the highest overall purchasing powers.
After the 25th of January revolution, Egypt’s economy is expected to witness massive growth and the country is expected to become one of the fastest growing economies in the world. This growth will generate enthusiasm, and Egypt is now seen as one of the hottest business spots in the Middle East and Africa. The country’s potential is now widely recognized.
Moreover, although Egypt’s economy is already booming there is a confidence among many familiar with the region that the country’s economy is still only in second gear and its real potential is still yet to be seen.
In a rapidly growing and promising country like Egypt, successful educational systems are the benchmark for the economic development strategies, hence, the development and modernization of such critical sector is considered a top priority to position Egypt where it should belong as an advanced country, taking advantage of it’s perfect geographical location and abundant natural and human resources.
Printing & Packaging Industries-Growing Importance
Printing and Packaging are essential component market that affects virtually every industry.
Printing Packaging today is regarded a vital marketing tool. Better packaging though promises a better living, ensures protection and safe transportation of products, and reduces loss, damage and wastage of products. It enhances product value and helps expand markets within and outside the country. Protection, longer shelf life and security are the functional features of packaging, but there’s more to it. An attractive printing and packaging can make the important difference to a marketing strategy by meeting the customers’ needs better.
For most establishments, quality printing and packaging has become the true difference between success and failure, and a vehicle to expanding from local markets into the burgeoning new markets that have emerged in many parts of the world.
The Egyptian market for printing and packaging equipment’s is estimated to be $2.5 billion in 2010 and is expected to grow at an annual rate of 25% for the next three years. Egypt’s printing and packaging equipment market is 90% supplied from imports and 10% from domestic sources.
Egypt’s Printing and Packaging Market Figures in US$ Millions
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